Small Business Saturday is a holiday recently established by
the credit card company, American Express on November 27th 2010. It
is a day that is dedicated to small businesses across the country. Originally,
the holiday was supposed to land on any Saturday. However, this day is now set
for every Saturday after Thanksgiving. During one of the busiest shopping
periods of the year, Small Business Saturday is the counterpart to Black Friday
and Cyber Monday. While shoppers were encouraged to pursue big box retailers
and e-commerce stores, shoppers now have an incentive to hit the small and
local businesses head first. American Express initiated the campaign in 2010
through radio and television advertising. That same year, their Small Business
Saturday Facebook page received about 1.2 million Facebook likes in just one
month and nearly 30,000 tweets on Twitter. By 2011, the United States Senate
officially recognized Small Business Saturday as a holiday. By this time,
millions of consumers continued to participate in the event. By 2012, consumer
spending on local and small brick and mortar businesses beastly reported about
5.5 billion dollars. What this means for everyone is that the holiday that
first started out as an advertising campaign, is now exceptionally boosting our
economy while sustaining employment for small businesses and the rest of the country.
“Small businesses create half of the jobs in the private sector. [They] have created 65 percent of the net new jobs over the last 17 years. And so, what small business is all about, is where the individual can help our economy because we need to create jobs. And if people support independently owned small businesses in their community, they can make a difference.”
- CBS Evening News
"Two out of every three new jobs created in our economy are in the smallest small business, the Main Street-type businesses that do our dry cleaning, repair and service our automobiles and often serve us dinner. What’s more, about half of the U.S. workforce is employed there — which means you likely work in one of these businesses."
- www.desertnews.com
"I think what started out as a marketing campaign has actually grown into a very important "holiday" for this country, in that small business owners now have something they can all rally behind, promote and then (hopefully) reap the monetary benefits of."
- www.boston.com
“Small businesses create half of the jobs in the private sector. [They] have created 65 percent of the net new jobs over the last 17 years. And so, what small business is all about, is where the individual can help our economy because we need to create jobs. And if people support independently owned small businesses in their community, they can make a difference.”
- CBS Evening News
"Two out of every three new jobs created in our economy are in the smallest small business, the Main Street-type businesses that do our dry cleaning, repair and service our automobiles and often serve us dinner. What’s more, about half of the U.S. workforce is employed there — which means you likely work in one of these businesses."
- www.desertnews.com
"I think what started out as a marketing campaign has actually grown into a very important "holiday" for this country, in that small business owners now have something they can all rally behind, promote and then (hopefully) reap the monetary benefits of."
- www.boston.com
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